You can now enjoy your ethical brew is the sky.
Virgin Atlantic announced earlier this week that they are now offering Fair Trade coffee and tea to all passengers. The selection will consist of "organic green and white teas from QI teas, a range of fresh and instant coffees by Costa Coffee and specialist supplier FFI UK and a range of organic and Fairtrade teas from Clipper." This will be a significant impact, as Virgin Atlantic sold seven million cups of coffee and over five million cups of tea during flight in 2006. Sir Richard Branson, President of Virgin Atlantic said:

Virgin Atlantic recognises how important it is for all companies to understand the impact of the products they use, both on the environment and on the people producing them. So, we’re proud to support Fairtrade, which guarantees farmers a fair price for their product, and are really pleased that our passengers will benefit from a comprehensive range of Fairtrade teas and coffees onboard our flights.

Virgin Atlantic made the decision to offer Fair Trade as a part of their business sustainability strategy. Serving Fair Trade is part of the step to provide more "ethical, environmental and sustainable products." The airline is also putting their fleet on a diet, creating leaner planes that require less fuel. They have begun replacing older planes with the new Dreamliner, which burns 27% less fuel. The new Boeing plane was unveiled earlier this summer and it’s composition is high in carbon fiber rather than the traditional aluminum, reducing it’s weight and therefore fuel requirements. Virgin Atlantic continues to search better ways to fly, with a 3 billion investment from Virgin’s transportation profits to find renewable energy initiatives and using biofuels in flight. Last year Virgin unveiled a plan to build a starting grid at airports. This holding area would be close to the runway and consist of several parking bays. The result would mean the plane could be towed closer to the runway before take-off and thereby reduce the time the massive engines idle.

Of course, a large portion of responsible travel is on the traveller’s shoulders. There are many options, from limiting our travel to finding alternate forms such as train transport, which emits 1/3 of the carbon as its equivalent flight. Yet for those unavoidable times we must take to the skies, there are now flights in which you can sip your coffee in comfort knowing it was not made at another’s expense.