Divine Chocolate is a delicious Fair Trade brand that has established a competitive presence not just in Fair Trade chocolate, but in the entire chocolate market in the UK and, now, in the US. The mission of Divine is to "improve the livelihood of smallholder cocoa producers in West Africa by establishing their own dynamic branded proposition in the UK and US chocolate markets." Divine is unique in that it is a chocolate company that seeks to put more ownership in the cocoa farmers' hands.

Kuapa Kokoo is a co-operative in Ghana which produces cocoa, and in 1997, with the support of Twin Trading, Comic Relief, the Body Shop and Christian Aid, they created their own chocolate bar. The farmers have a strong voice within the company, even creating the label design based upon traditional West African Adinkra symbols. With farmers shares currently at 45%, and representation for the farmers within the board, including a portion of meetings held in Ghana, they will continue to have a say in the direction of the company. This past May, the first dividends were shared with Kuapa Kokoo, totaling around $93,000.

Divine received international recognition on June 12th when the Managing Director Sophi Tranchell was a presented with one of the First Women Awards as a "First Woman of Retail and Property." This was the 3rd annual presentation of the First Women Awards, which exist to both honor women excelling in business while also encouraging young women to continue to break barriers. Their aim is to "unearth and unveil a new generation of role models – whether they are young entrepreneurs or low-profile pioneers in larger businesses." Entrepreneur and business writer Margaret Heffernen, in announcing the award, noted "In building the first farmer-owned Fairtrade company. . . Sophi Tranchell is, without question, a groundbreaking retailer, campaigner and businesswoman."

This recognition moves beyond an honor to an individual to an acknowledgement that this new business model has not only arrived, but is a success. In a competitive market with many big players, Divine has shown that Fair Trade can adhere to all the principles and ideals of the movement, and simultaneously achieve a successful triple bottom line.